Strengths
- Strong
brand identity, distinctive products
- Strong
brand name
- The Swatch
group has more than 15 brands : financial resources
- Excellent
reputation of quality (swiss-made), reliability
- Association
with sports events
- Wide range
of products ( plastic, steel, colorful...)
|
Weakness
- Counterfeit
products
- Switzerland
has a high cost labor
|
Opportunities
- Swatch
could create Smartwatches
- Growth
potential in Asia : market is driven by Asian consumer but
the plastic range is not well-perceived
- Green concept for Europe :
directives limitating nickel materials use and
banning mercury in button cells used in watches. Swatch can surf
on the green trend and advertise about it. |
Threats
- The Swiss
competition regulators is obliging the Swatch group to supply his
rivals for several years => increase of competition and rivals
- Competition
of new rivals, less expensive (not swiss-made watch), trendier or
younger.
Swatch consumers' preference can change
rapidly, Swatch need to anticipate fashion and trends |
VS
Strengths
- Strong
brand identity, distinctive products
- Strong
brand name
- The Swatch
group has more than 15 brands : financial resources
- Excellent
reputation of quality (swiss-made), reliability
- Association
with sports events
- Wide range
of products ( plastic, steel, colorful...)
|
Weakness
- Counterfeit
products
- Switzerland
has a high cost labor
|
Opportunities
- Swatch
could create Smartwatches
- Growth
potential in Asia : market is driven by Asian consumer but
the plastic range is not well-perceived
- Green concept for Europe :
directives limitating nickel materials use and
banning mercury in button cells used in watches. Swatch can surf
on the green trend and advertise about it. |
Threats
- The Swiss
competition regulators is obliging the Swatch group to supply his
rivals for several years => increase of competition and rivals
- Competition
of new rivals, less expensive (not swiss-made watch), trendier or
younger.
Swatch consumers' preference can change
rapidly, Swatch need to anticipate fashion and trends |
Sources:
Elodie
Soudan
Thanks for this nice blog! It is very interesting to see these two brans in comparison.
RépondreSupprimerUnfortunately the SWOT is the same for both companies. If you want to improve it, your viewers will be very happy for sure.
Good look with it in future and best regards
Dennis