There is two types of brand ambassadors, the one that the brand employed to promote the brand and the loyal customers that promote the brand just because they love it.
Swatch Brand Ambassadors
Swatch has two kind of ambassadors, the ones related to sports and the other one related to creativity.
For the sports ambassadors, Swatch has 25 successful athletes called the Pro-Team. A watch has been designed for each member of the Pro-Team and they wear it on different events to reach the communities associated with these events. As it is successful athletes, people admire them. They can know which are their favorites Swatch watches on Swatch website. These ambassadors contribute the young, cool and dynamic image of the brand. As only top snowboarders, surfers or FMX riders can be Swatch's ambassadors each year, the brand is never associated with only one member.
For the ambassadors that are not athletes, Swatch choose people with common values like creative diversity with Mika and its watch Kukulakuku or OFF of the artist José Carlos Casado.
The black slice is a reminder, the artist says, to “take time off” – 5 seconds every minute, 5 minutes every hour – to do something completely different. (Swatch.com)
Swatch has a huge and loyal communities with many brand ambassadors. They can interact with the brand on socila media but also by joining the Swatch Club, the "home of the Swatch fan". Brand Ambassadors can be rewarded for their love with special advantages: special items, events, opportunities to be more involve with the brand, goodies and fun! People feel included, rewarded and can share their enthusiasm. Swatch has been counting on its loyal ambassadors for years, since the brand has thirty years.
Ice Watch
Ice Watch's ambassadors are celebrities like the Black Eyed Peas, Katy Perry... The brand hire famous people to attract its young and trendy customers. Their strategy is pretty usual, celebrities endorse the brand and create brand awarness, brand favourability, and to enable people to imitate their idols.
Ice Watch also have a big community on the social media which can interact with the brand through Facebook. The brand responds to comments and publishes posts regularly. Customers also have blogs and share their experiences and pictures. The brand a strong community and so brand ambassadors which are exited about its watches as it is a famous trend now.
By Elodie Soudan
Source:
www.fashionindustrynetwork.com
http://www.swatch.com/zz_en/home.html
ice-watch.com/
Swatch Brand Ambassadors
Swatch has two kind of ambassadors, the ones related to sports and the other one related to creativity.
For the sports ambassadors, Swatch has 25 successful athletes called the Pro-Team. A watch has been designed for each member of the Pro-Team and they wear it on different events to reach the communities associated with these events. As it is successful athletes, people admire them. They can know which are their favorites Swatch watches on Swatch website. These ambassadors contribute the young, cool and dynamic image of the brand. As only top snowboarders, surfers or FMX riders can be Swatch's ambassadors each year, the brand is never associated with only one member.
For the ambassadors that are not athletes, Swatch choose people with common values like creative diversity with Mika and its watch Kukulakuku or OFF of the artist José Carlos Casado.
The black slice is a reminder, the artist says, to “take time off” – 5 seconds every minute, 5 minutes every hour – to do something completely different. (Swatch.com)
Swatch has a huge and loyal communities with many brand ambassadors. They can interact with the brand on socila media but also by joining the Swatch Club, the "home of the Swatch fan". Brand Ambassadors can be rewarded for their love with special advantages: special items, events, opportunities to be more involve with the brand, goodies and fun! People feel included, rewarded and can share their enthusiasm. Swatch has been counting on its loyal ambassadors for years, since the brand has thirty years.
Ice Watch
Ice Watch's ambassadors are celebrities like the Black Eyed Peas, Katy Perry... The brand hire famous people to attract its young and trendy customers. Their strategy is pretty usual, celebrities endorse the brand and create brand awarness, brand favourability, and to enable people to imitate their idols.
Ice Watch also have a big community on the social media which can interact with the brand through Facebook. The brand responds to comments and publishes posts regularly. Customers also have blogs and share their experiences and pictures. The brand a strong community and so brand ambassadors which are exited about its watches as it is a famous trend now.
By Elodie Soudan
Source:
www.fashionindustrynetwork.com
http://www.swatch.com/zz_en/home.html
ice-watch.com/
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