Questionnaire and POP/POD

Before being able to develop the points of parity and points of difference of the two brands, we have chosen to make a questionnaire. This questionnaire allows to present, despite a number of less than 100 responses, a trend about the qualities that Swatch Watches and Ice Watch ones figure in the minds of people, so as their popularity. It has be chosen to make it en French because we asked people in a Face-To-Face in the street, but also our friends on Social Networks.

The recall rate  of Swatch in the question "What are 5 brands watches"  reached 78%" in the survey sample. It was the most cited brand, followed by Casio with 58%. Ice watch's recall call was 29%.

We observed that for people , the 2 biggest qualities of Swatch were the Price and the Quality .For Ice Watch it was the Price and the Design.

Eventually, 80 % of the answerers prefered Swatch rather than Ice Watch.


You can see our questionnaire by clicking > here <


The POP / POD

The Points of Parity and Differences is based on this Questionnaire as well as the other articles on our blog. The project was to give a simple a short-clear mind idea about the links that exist between the two brands and in the same time emphasing their differences.



Mohammed B.