Dear readers,
To begin with, let's start with a quick overview of what this blog is about... and of ourselves.
We are five Master's students from a French business school located in Paris. In the context of our strategic brand management class, we came up with two brands that we have to compare by applying the concepts we saw in class. This is brand audit blog which aims at contrasting two brands that compete in the same industry.
Right away, Swatch and Ice-Watch triggered our interest the most. We are interested in determining how Ice-Watch is able to achieve "success" in the mature market of watches. When the aforementioned first entered the market, it was like David versus Goliath since the battle was not worth wasted effort.
We let you now discover the universe around the brands. We hope you will enjoy it!
To begin with, let's start with a quick overview of what this blog is about... and of ourselves.
We are five Master's students from a French business school located in Paris. In the context of our strategic brand management class, we came up with two brands that we have to compare by applying the concepts we saw in class. This is brand audit blog which aims at contrasting two brands that compete in the same industry.
Right away, Swatch and Ice-Watch triggered our interest the most. We are interested in determining how Ice-Watch is able to achieve "success" in the mature market of watches. When the aforementioned first entered the market, it was like David versus Goliath since the battle was not worth wasted effort.
We let you now discover the universe around the brands. We hope you will enjoy it!
Image
source: here
By The Team
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