With the development of
the society, the watch company were not just selling their watches, they began
to give a story to their watches, or they began to make their products more
useful and lifelike and the extend function of watch. Watch is not only a
timer, but also a representative of fashion tendency and status in the society.
Accordingly, the world of
the watches’ industry had reached a significant stage in the 1970’s when there
was a possible phase of transition from one way of watch making technology to
another i.e. from mechanical to electronic watches. As we all know, The Swiss
watch industry had always been the dominant market in the world watch market.
Except highly skilled labor and sophisticated knowledge about making watch,
Swiss had adopted new technics into making watch; hence they had built watch
making into a strong brand.
In order to comprehend the whole
view of watch marketing, our team has listed different brands below. So we are
able to know how big the watch market is, although it is not a complete list of
all watch brands in existence. For example, TISSOT, is the world’s largest
watch producer and distributor; OMEGA, Swiss luxury watch manufacturer; ROLEX,
is the largest manufacturer of Swiss made certified chronometers. Meanwhile,
the SWATCH, the largest watch company in the world. So what are differences in
these companies? Why they reach their success in building brand? And how they
manage their brands in watch market? That’s why we are here to study the battle
between SWATCH and ICE-WATCH, from which we can generalize whole watch brand
market.
Minna Chang
Sources:
Aucun commentaire:
Enregistrer un commentaire