Christmas is the perfect
occasion to gain leverage on sales and both brands understood that well.
On one hand, there is Ice-watch which is about to
launch their new season special: the Ice-Xmas.
Still around that theme,
Ice-Watch created an app on Facebook. It is a game relative to the Advent
Calendar that started on December 1st and that will end on the 24th.
The Ice-Xmas game offers the opportunity to win a set of 4 watches that
are worth 300€ to 600€!
On the other hand, Swatch launched a game called “The Return of the Reindeer” that is available the
website (http://www.swatch.com/fr_fr/return_of_the_reindeer).
As for Swatch’s season
special, it is the Red Knit that came in
a limited edition. The watch is already selling at 90€ and comes in a box with an adorable hot water bottle with the patterns
of Christmas.
For which temptation will you succumb to? In any case, we wish you a merry Christmas!
Sources:
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